Wipro is a global IT services and consulting company and the company has 136,734
employees with 72 plus global delivery centers across 5 continents and generates revenues of around US$ 7
billion. Wipro has more than 150 global Fortune 500 clients across
financial services, retail, transportation, manufacturing, healthcare services,
energy and utilities, technology, telecom and media. Wipro believes that
employee’s particularly younger generation want to interact with management
regularly and social networking tools within the organizations provide a
platform for communication and feedback between the employees and managements. Employees need to communicate with one
another for project related activities and also for understanding each other
personally and culturally. These interactions are essential for the global
organizations to run smoothly, knowledge management, innovation and operational
efficiencies. Wipro blog can be found on the website home page and blog posts
are posted by the senior managers in the company and the topics are mostly
technology and vertical related. Wipro had
published blogging policy for all their Employees in 2010 which ensure that any
content (Blog post, article or comments) published by Wipro Employees on
internet are governed by the strict guidelines.
Wipro has a Social Media section on its company website home page called
Wipro Social which has live feeds of Facebook, Twitter accounts of Wipro
technologies & Experience Wipro and also Slide Share and YouTube Channels. Any
discussion/posts/updates that quote Wipro are immediately updated on the Wipro
Social that allows the company to keep track of various discussions and
mentions about the company. Company also has Wipro TV that is part of branding
initiative and also airs white papers and content developed by others like TV
channels about the company and its leadership. Wipro also has social networking
tool for employees called ‘MyWiproWorld’ launched in 2009, which has 116,981
registered users and 3,264 communities and has become an online forum for
collaboration, networking, ideation and innovation. Employees can comment on
blog posts, chat with colleagues on various chat forums and discuss various
issues with HR and their bosses anonymously if they wish to do so. Wipro has integrated
both Twitter and Facebook with MyWiproWorld so that employees can bring
together their personal and official worlds.
The classifieds’ section of My
Wipro World has 56,000 listings and employees use the portal’s classified
section to sell bikes and rent homes as and when they relocate to other places.
Wipro launched its employee portal ChannelW ten years ago and it has become one
of the most effective employee communication platforms in the company. Today,
it receives close to 3.5 crore hits a month. Employees can discuss what is
happening inside the company, share ideas/thoughts and post advertisements
(such as, selling old furniture, etc) in their discussion boards. The intranet
provides a platform to share knowledge among Wipro employees and collaborate
with one another across various locations. The company also has a knowledge repository
called K Net based on Microsoft SharePoint. Both ChannelW and MyWipro World have
a significant impact on the employee engagement and motivation of the employees
and it has bonded together the employees working from various locations and has
provided them the necessary platforms to communicate and collaborate.
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Wipro is a very good networking platform for the companies. Instead of using Facebook or any other social media channels, it has been exclusively deisgned for the use of employees.
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