Sunday, July 14, 2013

Social Network Users Statistics India 2013 till 2017 – Maturing growth next five years

According to a new eMarketer report, “Worldwide Social Network Users: 2013 Forecast and Comparative Estimates,” the number of social network users in India is expected to cross 100 million users and reach more than 127 million users by end of 2013. The total numbers of social media users will more than double and reach close to 283 million users by 2017. But the interesting fact is that the number of users has already started to see slower growth from 2013 and the decline in the YoY growth is expected to continue which also highlights the maturing numbers for the social networks in India which is also a global trend. There has been a strong social media adoption in India since past few years as the business organizations, government organizations and even political parties are actively utilizing the various social media platforms and social network sites to reach the people. 75% of Indians who are active internet users use social networking sites like Facebook, Twitter, YouTube, Pinterest etc. and interaction with friends, relatives, colleagues and community, live chat, status updates, image- as well as video-sharing are some of the major activities by Indians that spend close to 30 minutes every day online on the different social networks.

According to Internet and Mobile Association of India (IAMAI), the number of social media users in Urban India reached 66 million by June 2013 and by mid-2014 expected to cross 80 million users. Some 97 per cent of them are on Facebook. And they are spread beyond the big metros. One-third of social media users live in towns with a population of less than 5 million; 25 per cent of the total users live in towns with less than 2 million inhabitants. Social media usage is also fast catching up with mobile internet users. According to the report, 77 percent of the users use mobile for social media. Email, social media, search, app store and chat / IM are used every day by those accessing internet through mobile. Facebook has 78 million monthly active users (MAUs) in India for the quarter ending March 31, 2013, registering a 50% increase from the Q1 2012. LinkedIn has 20 million users, Twitter has 33 million users, Pinterest has 5.5 million users in India at the end of March 2013. Indians are very active on different social networks and are also actively increasing the amount of time they spend on the various social networking sites.


  1. Great Information! Nice post,it is really very helpful for me.One of the few articles I’ve read today.I’m saying thanks from the thousands who enjoy your blog.I just stumbled upon your blog and wished to say that I’ve really loved surfing around your blog posts.I am hoping you write once more very soon!
    Social Media Marketing Company in Hyderabad

  2. Social media intelligence is powerful. Here are 4 ways businesses can use social media intelligence to learn about customers & inform business decisions.

    Social Media Marketing Management Agency

  3. Thanks for sharing your info. I really appreciate your efforts and I will be waiting for your further write ups thanks once again. Network Analytics Market Report | Enterprise Social Software (ESS) Market Report

  4. The blog was absolutely fantastic, Lot of information is helpful in some or the other way. Keep updating the blog, looking forward for more content…. Great job, keep it up.
    Financial Advisor Services in Andhra Pradesh

  5. I thought I should let you know about this company I came across. Right now, they are actively hiring people who know how to use Facebook, Twitter, Pinterest or Instagram.

    If you fit the profile, then you can make great money doing this, as is explained here: