During the Q2 2012
earnings HP CEO Meg Whitman said, “In
Enterprise Servers, Storage and Networking, we’ll invest to drive R&D and
innovation in our core businesses of servers, storage and networking. Together
they create a converged infrastructure that is the foundation for top customer
initiatives such as cloud, big data analytics and social media.” Social media
channels and mobile technologies have fundamentally changed consumer behavior
and companies have realized this fact have invested in social media tools that
gather information about consumers and non-consumers but they are not able to
use this information for generating value to the enterprise. By combining all
of the data available, enterprises can drive significant competitive advantage
and enterprise value.
HP core offerings as part of data analytics are social-network
intelligence, business analytics and Autonomy. In 2011 HP acquired Autonomy
which provides infrastructure software for the
enterprise with a customer base of more than 25,000 global companies, law firms
and public sector agencies, and approximately 2,700 employees worldwide. HP
projected this acquisition as a strategic deal to enter into the high growth
enterprise information space, strengthens data analytics products, add vertical
capabilities in key industries like government, pharmaceutical, healthcare,
etc.
HP Social Enterprise Services, a portfolio
designed to help customers deploy and benefit from big data analytics-driven
CRM solutions. HP
Social Enterprise Services leverages technologies from HP Labs, as well as
subsidiaries Vertica and Autonomy, to get deeper insights into customer behavior
– in turn, converting customer chatter into sales and revenue. In 2011, HP also
acquired Vertica that enhanced HP capabilities for
information optimization, real-time business analytics for large and complex
sets of data in physical, virtual and cloud environments. HP Social Intelligence Solution monitors and manages
market sentiments, perceptions and trends that allow customers to win and grow
high-valued customers. Additionally, organizations can use it to protect and
enhance brand reputation. HP enterprise services offers social media
outsourcing and analytics services.
HP
recently unveiled the NASCAR Fan and Media Engagement Center (FMEC), a business
solution designed to better serve NASCAR's industry, media, fans and sponsors
by facilitating real-time response to traditional, digital, broadcast and
social media. This solution helps NASCAR analyze fan sentiment, identify
emerging issues and discover topic trends for instantly actionable insights.
The ability to monitor information and sentiment to adapt quickly to changing
environments can provide tremendous competitive advantage," said Charles
Salameh, vice president -- Americas region, Communications, Media and
Entertainment Industry, Enterprise Services, HP.
HP
Social Computing Research Lab focuses on methods for
harvesting the collective intelligence of groups of people in order to realize
greater value from the interaction between users and information.