Our performance in the
fourth quarter and for the full year was driven by our strategic growth
initiatives -- growth markets, analytics, cloud computing, Smarter Planet
solutions -- which support our continued shift to higher-value businesses,"
said Ginni Rometty, IBM chairman, president and chief executive officer. Ms. Rometty also highlighted IBM is focusing on new
growth areas such as mobile technology, social media software for businesses
and security technology. Mike Rhodin, senior vice president of the
IBM Software Solutions Group, has said that businesses are adopting social media
technologies and collaboration tools have become mandatory for employees to
communicate and collaborate in the organizations. Employees in the business organizations
are expecting to have such social media based collaboration tools within the
organization’s intranets. To further prove the significance of social business
technologies, IBM referred to a
2011 Forrester study during the IBM Connect Conference which highlighted social
business as an "emerging business category," and social technologies
are expected to be worth $6.4 billion by 2016.
IBM has renamed its
Lotusphere, an annual conference
hosted by Lotus Software (one of IBM's five software brands) as IBM Connect in
January 2013 and during this event it highlighted its social business strategy with
the debut of several new software and cloud services products. The intentions
of these new services are to enable businesses to integrate IBM's social
networking and analytics technologies with critical business processes. The new
IBM
Connections social networking platform software is intended to enable users to analyze
big data from inside and outside an organization, including Facebook, Twitter,
audio and video, embedded document management capabilities allow members of a
network to access, analyze and act on different data types relevant to their
work for improving decision-making and business results and will be available from
march 2013. Another feature is enhanced integration of social capabilities in
the Microsoft Outlook client that will allow users to access their social data
(such as profiles, files and communities) directly in Microsoft Outlook. In
December 2012, IBM released IBM docs to include social document editing
on-premises and in the cloud as part of the IBM SmartCloud for Social Business
that allows browser users to simultaneously collaborate on word processing,
spreadsheet and presentation documents.
IBM acquired Kenexa in
December 2012, merged its Applicant
Tracking System for talent data insights
and
launched a new web-based social networking environment in the form of the IBM
Employee Experience Suite which is targeted at HR managers to "attract,
empower and motivate talent" as the firm puts it and features social
networking, e-meeting and instant messaging capabilities. IBM also announced
that it expects to ship IBM Notes and Domino Social Edition 9 in March 2013 and
expected to be a truly social email client" that delivers a social
experience to users. Gartner's
Magic Quadrant for Social Software in the Workplace highlights IBM as a Leader
in Social business technology market and IBM is investing heavily on the social
technologies for future growth.
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