HP turnaround strategy focusing on social Intelligence & social media

During the Q2 2012 earnings HP CEO Meg Whitman said, “In Enterprise Servers, Storage and Networking, we’ll invest to drive R&D and innovation in our core businesses of servers, storage and networking. Together they create a converged infrastructure that is the foundation for top customer initiatives such as cloud, big data analytics and social media.” Social media channels and mobile technologies have fundamentally changed consumer behavior and companies have realized this fact have invested in social media tools that gather information about consumers and non-consumers but they are not able to use this information for generating value to the enterprise. By combining all of the data available, enterprises can drive significant competitive advantage and enterprise value.

HP core offerings as part of data analytics are social-network intelligence, business analytics and Autonomy. In 2011 HP acquired Autonomy which provides infrastructure software for the enterprise with a customer base of more than 25,000 global companies, law firms and public sector agencies, and approximately 2,700 employees worldwide. HP projected this acquisition as a strategic deal to enter into the high growth enterprise information space, strengthens data analytics products, add vertical capabilities in key industries like government, pharmaceutical, healthcare, etc.

HP Social Enterprise Services, a portfolio designed to help customers deploy and benefit from big data analytics-driven CRM solutions. HP Social Enterprise Services leverages technologies from HP Labs, as well as subsidiaries Vertica and Autonomy, to get deeper insights into customer behavior – in turn, converting customer chatter into sales and revenue. In 2011, HP also acquired Vertica that enhanced HP capabilities for information optimization, real-time business analytics for large and complex sets of data in physical, virtual and cloud environments. HP Social Intelligence Solution monitors and manages market sentiments, perceptions and trends that allow customers to win and grow high-valued customers. Additionally, organizations can use it to protect and enhance brand reputation. HP enterprise services offers social media outsourcing and analytics services.

HP recently unveiled the NASCAR Fan and Media Engagement Center (FMEC), a business solution designed to better serve NASCAR's industry, media, fans and sponsors by facilitating real-time response to traditional, digital, broadcast and social media. This solution helps NASCAR analyze fan sentiment, identify emerging issues and discover topic trends for instantly actionable insights. The ability to monitor information and sentiment to adapt quickly to changing environments can provide tremendous competitive advantage," said Charles Salameh, vice president -- Americas region, Communications, Media and Entertainment Industry, Enterprise Services, HP. HP Social Computing Research Lab focuses on methods for harvesting the collective intelligence of groups of people in order to realize greater value from the interaction between users and information.